Is The “Elevator Pitch” Out?
For those job searching, the product is you; the concept is your background and skills; and what you’re looking for next. And you need to say it in a very short amount of time...you know, as long as an elevator ride, 30-60 seconds - remember those? Historically that was your elevator pitch: a short description of an idea, product, or company that explains the concept in a way that any listener can understand in a short period of time.
But for many, this concept feels antiquated and outdated, especially now where reaching out and re-establishing relationships is so important, in virtual, hybrid and in person meetings.
Shouldn’t we be focusing on building relationships and connections, and not self-promoting? At The Swing Shift, we even have a course on elevator pitches and yet we couldn’t agree more! The old way of thinking about an elevator pitch isn’t authentic to most people, and is synonymous with a used car salesman.
Here’s the catch: you need to make it super easy for those relationships you’re building. People don’t have a lot of time. To help you, tell people what you’ve been doing, and what you want next. So, you need a short description of yourself that explains your background in a way that any listener can understand what you’re looking for in a short period of time. Sound familiar? It should! A pitch is still necessary, but how we think about it has changed.
After working with hundreds of women getting back to work after a career pause or those making a career change, we find that talking about themselves usually goes one of two ways: